In this Depp Dive episode of Online Digital Marketing Today our podcasters make an extensive overview of Jeb Blount's book, Virtual Selling, a guide that redefines modern sales and marketing by prioritizing digital communication and video technology. The core message across the texts emphasizes that successful engagement now relies on blending multiple digital channels—video, phone, text, and social media—into a unified omnichannel strategy. The sources repeatedly stress the importance of emotional discipline and camera presence to build human connection and trust remotely, advocating for video prospecting as a crucial tool for achieving high conversion rates and maintaining authenticity in a digital-first economy. Ultimately, the material argues that mastering virtual communication is no longer optional but is the new normal for effective relationship-building and deal closure.

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