If you’ve ever started a business, a podcast, or even a big goal—only to hit a wall and wonder, “Why does this feel so hard?”—this episode is for you.

In The 12 Week Year, Brian Moran describes the Emotional Cycle of Change, a five-stage process that every entrepreneur goes through when pursuing something meaningful. And girl—once I understood this cycle, it changed everything.

In this episode, I’m breaking down:

• The 5 emotional stages of starting and growing a business
• Why most people quit in the middle (and how not to)
• How this cycle has shown up in my own story (more than once)
• The truth about success: it’s not about being fearless—it’s about going anyway
  

Whether you’re dreaming about starting or you’re stuck in the messy middle, I want to help you normalize the process, push through the doubt, and keep going—because what’s waiting on the other side is so worth it.

👉 Ready to stop overthinking and finally move forward?
Book a coaching call with me: [Book Now]
I’ll help you simplify your next steps so you can actually start that business—and feel good doing it.

Mentioned in this episode:

• The 12 Week Year by Brian Moran
• The Emotional Cycle of Change
• My journey through multiple failed attempts (before TPT finally stuck)

💛 Thanks for tuning in!
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🎧 Until next time, keep showing up. You’re becoming the version of you who does the thing.