Liz Castelli, EMBA 24 – Designing Experiences with Impact

OneHaas

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On this episode of the OneHaas Alumni Podcast, learn how alum Liz Castelli went from a middle school science teacher to co-founder and CEO of Tinsel Experiential Design.

After planning her own dream wedding, Liz wanted to pivot from education to the events planning space. With the help of her two friends, they launched Tinsel and quickly grew it from a boutique agency to a powerhouse experiential company working with clients like GitHub and Uber.

Liz chats with host Sean Li about the evolution of Tinsel, the importance of having a clear vision when it comes to company culture, and why she wanted to pursue an executive MBA at Haas with an already successful business under her belt.

*OneHaas Alumni Podcast is a production of Haas School of Business and is produced by University FM.*

Episode Quotes:

On Tinsel’s early days

“ How do brands connect with their audiences? This was sort of the beginning of experiential. And man, we were the redheaded stepchild. It would go through like capital A agency, it would go through create, it would go through digital, you name it, every other entity…And then they'd be like, I think there's $3 for experiential. And now it's wild. It's totally the opposite where everyone is thinking about how does the customer experience the product?”

On why she wanted to pursue an executive MBA

“ Well, if I'm going to be able to exist as this person who started a company and it is successful, I'd like to feel confident enough in a room of other people who run businesses and know what I'm talking about. And I do know for myself, but I've always done it by learning the hard way or by learning from other people that we've hired. And I think that I wanted to know that what I had done was right.”

The surprising lessons she gained at Haas

“ That's one of the greatest things that Berkeley gave me. I thought I was coming for the operations. I thought I was coming for the finance, but actually I was coming for politics and power and difficult conversations. And I can think of like 12 different classes where I'm like, oh my God, that's what I came to Berkeley for.”

On where she’s headed next

“ I have always thought of myself more as a builder, then this like visionary, you know, futurist if you will. And so I know that my skillset is around building tinsel into a sustainable model at scale within this holding corporation. That's what I'm excited to do. I'm excited to see the right teams and the right people and things sort of moving in the right direction and taking it from where we were post acquisition, which was still nothing to sniff at, you know. But I think there's just a different level of complexity and growth that's there. And I wanna see it through and I wanna make sure that Tinsel is an entity that will stay on and continue.”

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#Business #Sean Li #Careers #Entrepreneur #Self-Improvement #MBA #Podcasting Education