Marketing’s evolving faster than you can say “algorithm update” (let alone spell it), but the human bit? That’s timeless.

This week, Siobhan Meaker and Claire Irving from Better Strategic Consultancy dig into what responsible marketing really means in the AI era (and why it’s not as serious or soulless as it sounds). From hospice humour to BookBench bingo, they explore how joy, empathy and respect can turn everyday comms into something that genuinely connects.

And there’s a One Thing Better challenge at the end to help you shift your own marketing mindset - and it might surprise you.

Want to dive deeper? Read Siobhan’s blog (aka Should I retrain in plumbing? ) for more on joyful, human-centred marketing, or reach out via betterconsult.co.uk to chat about how Better can help your organisation find its spark.