Drea Jackson is the Senior Manager of Artist and Label Relations at SoundCloud. The "SoundCloud Era" is a thing of the past but the platform is still a MUST for all emerging (and established) artists trying to grow.
We got ALL the game out of Drea. She shared the entire blueprint for success on SoundCloud, key differentiators for SoundCloud vs. traditional DSPs like Spotify, the benefits of an Artist Pro subscription, and case studies from artists like Laila.
Take notes on this episode and start implementing SoundCloud in your music strategy today!
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CHAPTERS:
0:00 Intro
1:35 What Does Manager of Artist Relations at SoundCloud do?
4:45 SoundCloud vs Spotify: it’s a SOCIAL NETWORK
7:00 SoundCloud Strategy 101
12:40 Characteristics of SoundCloud listeners
17:20 How to Nurture Your Audience on SoundCloud
23:20 Most Slept On Features
28:52 Favorite Case Study - Laila! “not My Problem”
33:20 How SoundCloud is Moving the Culture Off Platform
37:12 How to Get on SoundCloud Playlists
40:35 Rapid Fire Rampage w/ Drea Jackson at SoundCloud