Tired of logo-chasing and thin margins? Shauna Knuckles (Founder, Advocation) shows agency leaders how to turn chaotic service shops into scalable, wealth-generating assets—by productizing offers, fixing pricing and utilization, and engineering a real founder exit (from chaos, client work, ops, or sales).

In this episode, you’ll learn:

“Exit” redefined. Why founder exits aren’t just M&A—plus practical paths to exit chaos, client delivery, or day-to-day ops.

Productize for profit. How to convert custom work into repeatable services that others can sell and deliver—without you.

Price with math, not vibes. Where scope and hard-cost leakage hide, how to set margins, and when to mark up.

Utilization that works. Capacity planning so a copywriter ships 4 projects in 8 weeks—without burnout.

The 1→3→9→30 rule. Why systems crack every time you roughly triple headcount—and what to rebuild first.

Pay the owner (for real). Re-architect your model so the founder earns executive-level comp, not “intern wages.”

Scale what’s sellable. Why “growth” without operational fit just multiplies chaos—and how to avoid it.

Guest: Shauna Knuckles—Founder of Advocation, a consultancy and training company for PR, marketing, and digital firms; creator of the Agency to Asset® methodology helping founders install structure, profitability, and leadership capacity.

Perfect for: Agency owners, operations leaders, and practice heads who need cleaner offers, healthier margins, and a plan to get the founder out of the critical path.

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This episode is brought to you by TalentNet and MahaloHub.

TalentNet Media empowers businesses with innovative strategies in talent acquisition operations, recruitment marketing, and employer branding. Join us to stay ahead in the evolving hiring and HR technology landscape at www.TalentNetMedia.com.

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