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Macy's Amazon Ad Network Partnership | Fast Five Shorts

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Manage episode 504415105 series 2106196
Content provided by Omni Talk Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omni Talk Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. Macy's becomes the first major retailer to partner with Amazon's retail ad service, allowing advertisers to buy sponsored product ads through Amazon's platform. Chris and Anne analyze whether this short-term revenue grab compromises Macy's long-term independence. For the full #fastfive episode head here: https://youtu.be/838xKELS_nI #retailnews #retailtech #macys #amazon #retailmedia #ecommerce #retailinnovation #omnichannel #customerexperience #retailtrends #aiinretail #ads #revenue
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1559 episodes

Artwork
iconShare
 
Manage episode 504415105 series 2106196
Content provided by Omni Talk Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omni Talk Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. Macy's becomes the first major retailer to partner with Amazon's retail ad service, allowing advertisers to buy sponsored product ads through Amazon's platform. Chris and Anne analyze whether this short-term revenue grab compromises Macy's long-term independence. For the full #fastfive episode head here: https://youtu.be/838xKELS_nI #retailnews #retailtech #macys #amazon #retailmedia #ecommerce #retailinnovation #omnichannel #customerexperience #retailtrends #aiinretail #ads #revenue
  continue reading

1559 episodes

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