Each weekday, Marketplace’s Kimberly Adams makes today make sense along with her Marketplace colleagues, breaking down happenings in tech, the economy, and culture. Because none of us is as smart as all of us.
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Kroger's Nostalgic Strategy | Fast Five Shorts
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Manage episode 508422170 series 2106196
Content provided by Omni Talk Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omni Talk Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this week’s Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, A&M’s Joanna Rangarajan and Mohit Mohal joined Chris and Anne to discuss Kroger's decision to bring back paper coupons alongside their digital offerings. Our experts debate whether this move represents smart customer listening or a step backward, exploring the psychology of tangible deals and how this serves different customer segments. With 40% of consumers preferring paper coupons for their tangible feel, we analyze this surprising retail strategy! #Kroger #ecommerce #retailfulfillment #Coupons #Grocery
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1593 episodes
MP3•Episode home
Manage episode 508422170 series 2106196
Content provided by Omni Talk Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omni Talk Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this week’s Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, A&M’s Joanna Rangarajan and Mohit Mohal joined Chris and Anne to discuss Kroger's decision to bring back paper coupons alongside their digital offerings. Our experts debate whether this move represents smart customer listening or a step backward, exploring the psychology of tangible deals and how this serves different customer segments. With 40% of consumers preferring paper coupons for their tangible feel, we analyze this surprising retail strategy! #Kroger #ecommerce #retailfulfillment #Coupons #Grocery
…
continue reading
1593 episodes
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