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How Lowe’s Is Reinventing Home Improvement with a Digital Marketplace with VP Michael McCluskey

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Manage episode 489666156 series 2106196
Content provided by Omni Talk Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omni Talk Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Lowe’s VP of Marketplace, Michael McCluskey, joins us to share why the retailer is diving headfirst into the world of third-party marketplaces. Learn how Lowe’s is creating an “endless aisle” experience, what this means for pro customers and sellers, and why the brand aims to become the go-to destination for everything home. Discover how Lowe’s is positioning itself in the trillion-dollar home market with a bold new e-commerce strategy. 0:09 – 0:31 | Introduction to Lowe’s marketplace push with VP Michael McCluskey 0:32 – 1:20 | Why Lowe’s prioritized a marketplace: meeting project-based customer needs 1:21 – 2:00 | Endless aisle strategy and rapid assortment expansion via third-party sellers 2:01 – 2:39 | Lowe’s dual-customer focus: serving buyers and sellers 2:40 – 3:52 | Extending the marketplace to serve Lowe’s growing Pro customer segment 3:53 – 4:42 | Key categories targeted for marketplace expansion: home décor, furniture, outdoor, tools 4:43 – 5:06 | Lowe’s differentiation as the “everything for home” store 5:07 – 5:46 | Early traction, seller interest, and long-term marketplace ambitions Music by hooksounds.com Sponsored Content
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1483 episodes

Artwork
iconShare
 
Manage episode 489666156 series 2106196
Content provided by Omni Talk Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omni Talk Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Lowe’s VP of Marketplace, Michael McCluskey, joins us to share why the retailer is diving headfirst into the world of third-party marketplaces. Learn how Lowe’s is creating an “endless aisle” experience, what this means for pro customers and sellers, and why the brand aims to become the go-to destination for everything home. Discover how Lowe’s is positioning itself in the trillion-dollar home market with a bold new e-commerce strategy. 0:09 – 0:31 | Introduction to Lowe’s marketplace push with VP Michael McCluskey 0:32 – 1:20 | Why Lowe’s prioritized a marketplace: meeting project-based customer needs 1:21 – 2:00 | Endless aisle strategy and rapid assortment expansion via third-party sellers 2:01 – 2:39 | Lowe’s dual-customer focus: serving buyers and sellers 2:40 – 3:52 | Extending the marketplace to serve Lowe’s growing Pro customer segment 3:53 – 4:42 | Key categories targeted for marketplace expansion: home décor, furniture, outdoor, tools 4:43 – 5:06 | Lowe’s differentiation as the “everything for home” store 5:07 – 5:46 | Early traction, seller interest, and long-term marketplace ambitions Music by hooksounds.com Sponsored Content
  continue reading

1483 episodes

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