Each weekday, Marketplace’s Kimberly Adams makes today make sense along with her Marketplace colleagues, breaking down happenings in tech, the economy, and culture. Because none of us is as smart as all of us.
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Fast Five Shorts | Do You Agree With Hibbett’s Decision To Create A Standalone Kids App?
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Manage episode 492449550 series 2106196
Content provided by Omni Talk Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omni Talk Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This segment on the Retail Fast Five podcast, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Infios, Clear Demand, and Ocampo Capital, examines Hibbett's kids-focused digital strategy. Hibbett launches a standalone kids app and website under new owner JD Sports for ages 13 and younger. Both Chris and Anne question this approach, suggesting resources would be better spent on TikTok influencers and content creation where kids actually discover products, rather than building separate apps. For the full episode head here: https://youtu.be/-J5sCVAKsfQ 🔔 Subscribe for weekly retail insights! #hibbitt #kidsapp #JDsports #athleticretail #mobilecommerce #retailapps #kidsecommerce #influencermarketing
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1566 episodes
MP3•Episode home
Manage episode 492449550 series 2106196
Content provided by Omni Talk Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omni Talk Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This segment on the Retail Fast Five podcast, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Infios, Clear Demand, and Ocampo Capital, examines Hibbett's kids-focused digital strategy. Hibbett launches a standalone kids app and website under new owner JD Sports for ages 13 and younger. Both Chris and Anne question this approach, suggesting resources would be better spent on TikTok influencers and content creation where kids actually discover products, rather than building separate apps. For the full episode head here: https://youtu.be/-J5sCVAKsfQ 🔔 Subscribe for weekly retail insights! #hibbitt #kidsapp #JDsports #athleticretail #mobilecommerce #retailapps #kidsecommerce #influencermarketing
…
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