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Bath & Body Works Plans Amazon Launch | Fast Five Shorts

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Manage episode 521477151 series 2106196
Content provided by Omni Talk Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omni Talk Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This segment from the Omni Talk Retail Fast Five podcast, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, examines Bath & Body Works' decision to launch on Amazon early next year. With $60-80M in unauthorized gray market sales already happening, the company will test a curated assortment to control its brand and capture revenue. Anne argues LLM search makes marketplace presence essential for discovery and conversion. Chris believes Bath & Body Works should wait, perfect their own site experience first, and avoid feeding Amazon's dominance. Who has the better long-term strategy? #bathandbodyworks #amazon #marketplace #graymarket #ecommerce #brandstrategy #retailstrategy #thirdpartysellers #beautyretail #amazonmarketplace
  continue reading

1669 episodes

Artwork
iconShare
 
Manage episode 521477151 series 2106196
Content provided by Omni Talk Retail. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Omni Talk Retail or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This segment from the Omni Talk Retail Fast Five podcast, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, examines Bath & Body Works' decision to launch on Amazon early next year. With $60-80M in unauthorized gray market sales already happening, the company will test a curated assortment to control its brand and capture revenue. Anne argues LLM search makes marketplace presence essential for discovery and conversion. Chris believes Bath & Body Works should wait, perfect their own site experience first, and avoid feeding Amazon's dominance. Who has the better long-term strategy? #bathandbodyworks #amazon #marketplace #graymarket #ecommerce #brandstrategy #retailstrategy #thirdpartysellers #beautyretail #amazonmarketplace
  continue reading

1669 episodes

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