Just as Apps and the App Store massively grew the degree to which we use things like iphones in our everyday lives… Amazon is aiming too build a similar type of ecosystem around what it calls Alexa Skills. And that's what I'll be looking at today. Just like apps and smartphones, Alexa skills sit on top of the core functionality of the Amazon devices to offer customized user experiences. And right now there are companies and developers right around the world designing and building skills that you can add to your device to boost its functionality. The main areas of development right now seem to be things like petcare, podcasts, news, games, music reviews, health and fitness, sports info, movies and TV and travel… all of the usual suspects you’d find in an App store.