My mission for the $old 4 a $ong Brand is to pull back the curtain of the music and technology industries and reveal the structures that have historically kept creators at a disadvantage. I aim to demystify the business and tech side of music so that music creators can reclaim control over their careers.

At the core, I guide creators how to:

• Own their art and intellectual property rather than give it away.

• Leverage their music and data to create opportunities and income streams.

• Streamline their creative and business processes so they can focus on making art while staying profitable.

• Sustain their careers by building long-term models of independence, resilience, and growth.

This mission is about evening the playing field—shifting the power back into the hands of the creators. It’s not just guidance, but empowerment: giving artists the tools, frameworks, and mindset to thrive in an industry that often undervalues them.

What’s the true worth of a songwriter or artist? For too long, artists have been selling themselves short — and today, the challenge has only grown with AI. $old 4 a $ong podcast reverse-engineers the ways creatives have been undervalued — and reveals how to build a sustainable career in the chaos.

Hosted by Billboard #1 multi-platinum songwriter and producer Terrance Sawchuk, this show is about reclaiming ownership and streamlining a sustainable creative life. Each episode brings real conversations with legendary hitmakers, executives, and disruptors who confirm, It’s time to start playing the game above the game.

Welcome to the Escape Hatch, Now Let's Begin...