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54: 5 Million Downloads Per Month with Lindsay McMahon
Manage episode 427815822 series 3467459
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In this episode, Justin talks to Lindsay McMahon, an ESL podcasting mogul and expert in growth strategies. Her podcast "All Ears English" receives 4-5 million downloads per month and she has 11 years of experience in podcasting. Lindsay discusses the importance of growing and engaging an audience in podcasting and shares key strategies like leveraging feed drops, the importance of networking within the industry, the effectiveness of guest appearances, and much more. Tune in to learn from her experiences and insights that you can apply to your own podcast.
Lindsay McMahon is the co-host and owner of the All Ears English Podcast. The show attracts 4-5 million monthly global downloads across its entire catalogue and garners 100,000 downloads per episode. It has achieved significant recognition, ranking #1 in Language Courses - Education on Apple Podcasts and #9 in Global Business Reach in May 2022.
This summer, All Ears English will be featured on Lufthansa’s in-flight entertainment. The podcast has also collaborated with notable brands such as Lululemon, Grammarly, Indeed, LinkedIn Learning, and others.
Lindsay’s team and podcast have been highlighted in Forbes (December 2021), Podcast Magazine (May 2021), and Language Magazine (March 2020). Since its launch in 2013, All Ears English has grown into a successful online education business, with the podcast serving as the primary marketing channel.
Key Topics Discussed:
- Importance of growing a podcast's listenership
- Strategies for implementing podcast feed drops
- Effective guest appearances and networking in podcasting
- Challenges and measurements in podcast growth
- Future directions and business behind podcasting
Find Lindsay's Podcast All Ears English, if you enjoy it please rate and review the show.
Connect with Lindsay on All Ears English Instagram, as well.
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