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Summary
In this episode of the Off the Ladder podcast, Branden Sewell discusses effective strategies for home service business owners to thrive during slow periods. He emphasizes the importance of utilizing past customer relationships through newsletters and CRM systems to maintain engagement and foster connections. Branden shares insights on how to create newsletters that are not solely sales-driven but focus on building relationships and providing value to clients. He also highlights the significance of consistency in communication and offers practical advice on implementing CRM tools like Jobber for better customer management.
Takeaways
Utilize past customer relationships to drive business.
Newsletters should focus on relationship building, not just sales.
Consistency in communication is key to staying top of mind.
Share personal stories and updates in newsletters to foster connection.
A CRM is essential for managing customer relationships effectively.
Automated emails can simplify the newsletter process.
Engagement through newsletters can lead to future work.
Building relationships can enhance customer loyalty.
Use tools like Jobber for efficient customer management.
Be a resource for your clients to enhance their experience.
Chapters
00:00 Introduction to Business Growth Strategies
00:51 The Power of Newsletters in Business
05:22 Building Relationships Through Communication
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