From fashion merchandising at Tommy Hilfiger and Gap to leading e-commerce at Lucky Brand, Tiana Ravden spent over two decades shaping how people experience style. But a personal challenge—ruined silk tops and sweat marks—sparked her entrepreneurial journey and led to the founding of Eroe.

In this episode, Tiana shares how she transformed a DIY solution into a patented product while juggling corporate roles, restaurant ownership, and motherhood. Her story is one of resilience, creativity, and purpose. You’ll hear how she navigated the complexities of product development, built a brand rooted in authenticity, and found support in unexpected places, including her identical twin sister.

Whether you're a founder or a dreamer, this episode is packed with insights on balancing vision with business realities, protecting your ideas, and building a brand that truly empowers.

About Your Host

DCA Virtual Business Support President, Denise Cagan, has been working with small businesses for over 20 years. She has served on the boards of professional organizations such as Business Leaders of Charlotte (BLOC) and the National Association of Women Business Owners Charlotte (NAWBO). Denise is also a graduate of the Goldman Sachs 10,000 Small Business Program, which is a program for small businesses that links learning to action for growth-oriented entrepreneurs.

Recognized as a facilitator, problem solver, and builder, Denise enjoys speaking to business groups about social media for small businesses and motivating remote and work-from-home (WFH) teams. She holds a Bachelor of Science in Quality Systems Management from James Madison University. With extensive experience in outsourcing solutions that provide administrative, creative, marketing, and website support, she is able to help other small businesses grow and thrive.

Connect with Denise

DCA Virtual Business Support website.

View and listen to Podcasts with Denise Cagan.

LinkedIn