If I had a dollar for every nursepreneur who said “I don’t know my niche”... I’d be on a yacht by now. ️

The truth?

Your niche isn’t hiding in a fancy worksheet — it’s you.

In this episode, I’m dismantling the biggest reason nurses stay stuck when starting a business: niche drama. You’ll learn my Scrub Your Niche framework — the exact process I use in the NursePreneur Academy to help nurses pull their profitable niche straight from their lived personal and professional experiences... without months of overthinking.

We’ll cover how to find a niche you actually believe in, why you don’t need more certifications to start, and how to position your unique story inside an existing market so people are already lining up to pay you.

If you’ve been spinning your wheels trying to “pick” a niche, it’s time to excavate your own journey, see what you’ve already mastered, and claim the past version of yourself you’re meant to serve. Because making nursing optional starts with owning your story.

If you like these topics, you will love this episode... nurse entrepreneur, nurse burnout, nurse business ideas, nurse niche, make nursing optional, profitable niche for nurses

EPISODE TIMESTAMPS

✔️[1:19] Your Niche, Simplified – Why it’s just your lived experience, voice, and perspective.

✔️[1:40] The Cost of Niche Drama – How overthinking keeps nurses broke and stuck.

✔️[2:13] 3 Niche Myths That Keep You Playing Small – And the truth that makes your offer magnetic.

✔️[9:57] The SCRUB Framework – My 5-step process to nail your niche without being overwhelmed.

✔️[18:22] Alfie’s Story – How an international grad nurse turned his own journey into a profitable niche.

✔️[23:27] Finding the Niche You Can’t See – How I help you uncover what’s been under your nose all along.

FREE RESOURCES

🚀 Want to start your own nurse-led business with the skills you already got?

✅ Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.

🎓 Watch the Make Nursing Optional Masterclass – discover the 6 steps to turn your nursing skills into a profitable business (without needing another certificate).

CONNECT WITH ME

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: [email protected]

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.