Sales feels icky until you realise you’ve been doing it your whole nursing career.

In Step 5 of the Bedside to Business roadmap, Liam dismantles the biggest fear nursepreneurs have: selling.

If you’ve ever advocated for a patient, educated a family, or persuaded a team to take action —guess what? You already know how to sell.

“Ethical sales is just advocacy, empathy, and informed choice. That’s nursing.”

This episode reframes sales as service and shows you how to confidently communicate your offer without sounding salesy or fake.

You’ll learn how to launch before you feel ready, sign your first clients, and eventually automate and scale with strategy, AI, and ease.

Plus, Liam shares the exact moment everything shifts: when you realise that nursepreneurship is just the nursing process... with invoices.

⏱️ EPISODE TIMESTAMPS

✔️[0:34] Why Nurses Don’t Want to Sell

The taboo around sales and why it’s a mindset problem

✔️[0:41] How Selling Actually Works (Hint: You Already Do It)

The nursing skills you’ve always had that translate to sales

✔️[1:24] What Happens When You Master Sales

From “am I ready?” to clients, cash flow, and confidence

✔️[2:27] The Good News for Every Nursepreneur

You’re not starting from scratch — you’ve already been doing this

✔️[3:09] The Nursing Process Is Nursepreneurship

Assess, plan, implement, evaluate... sound familiar?

FREE RESOURCES

🚀 Want to start your own nurse-led business with the skills you already have?

✅ Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.

🎓 Watch the Make Nursing Optional Masterclass – discover the 6 steps to turn your nursing skills into a profitable business (without needing another certificate).

CONNECT WITH ME

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: [email protected]

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.