This small change can make a politician electable

Nudge

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11d ago 25:36

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What determines who you vote for?

You probably think it's due to rational reasons.

Economy. Sustainability. Immigration. Growth.

But research shows that your choice of vote isn’t as logical as you might expect.

In fact, all of our votes can be swayed by a largely irrelevant factor.

And this factor can be used to change what we eat, wear, drink and buy.

Hear how, on today’s episode of Nudge with Phil Graves.

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Today’s sources:

Cialdini, R. B., Reno, R. R., & Kallgren, C. A. (1990). A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places. Journal of Personality and Social Psychology, 58(6), 1015–1026.

Davis, C. J., Bowers, J. S., & Memon, A. (2011). Social influence in televised election debates: A potential distortion of democracy. PLoS ONE, 6(3), e18154.

Latané, B., & Darley, J. M. (1968). Group inhibition of bystander intervention in emergencies. Journal of Personality and Social Psychology, 10(3), 215–221.

Martin, S. J. (2024). Influence at work: Capture attention, connect with others, convince people to act. The Economist Books (Pegasus Books).

Tanner, R. J., Ferraro, R., Chartrand, T. L., Bettman, J. R., & Van Bagren, R. (2008). Of chameleons and consumption: The impact of mimicry on choice and preferences. Journal of Consumer Research, April.

Trott, D. (2023). Crossover creativity: Real-life stories about where creativity comes from. Harriman House.

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