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Learn 7 scientifically-backed marketing tips in 27 minutes

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Manage episode 483630041 series 3361492
Content provided by Phill Agnew. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phill Agnew or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In just 27 minutes, you can learn 7 scientifically backed marketing tactics to apply to your website today.

You’ll learn:

How one word increased my email open rate by 6.4%.

The tiny reward that helped a cafe generate 1,276 5-star reviews.

Why adding steps increased job applicants by 20%.

How “you’ll lose X” reduced customer cancellations by 90%.

The irrelevant reason that boosted conversions by 41%.

And the irrational addition that increased conversions by 2x.

---

Sign up for the Bas's community Online Influence: https://shorturl.at/vNYOU

My social proof a/b test results: https://ibb.co/mCsdwFVb

Kia Ora Cafe surprise reward: https://shorturl.at/YdG4q

Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/

Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/

Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/

---

Sources:

Berridge KC, Kringelbach ML (2015). Pleasure systems in the brain. Neuron 6;86(3):646-64.

Behavioural Insights Team. (2014). EAST: Four simple ways to apply behavioural insights. Behavioural Insights Ltd.

Gonzales MH, Aronson E, Costanzo M (1988). Increasing the effectiveness of energy auditors: a field experiment. Journal of Applied Social Psychology 18:1046-66.

Langer, E. J., Blank, A., & Chanowitz, B. (1978). The mindlessness of ostensibly thoughtful action: The role of "placebic" information in interpersonal interaction. Journal of Personality and Social Psychology, 36(6), 635–642. https://doi.org/10.1037/0022-3514.36.6.635

Grieser S (2014). Is too much choice killing your conversion rates? [Case studies] Unbounce. Via: www.unbounce.com/conversion-rate-optimization/psychology-of-choice-conversion-rates

  continue reading

241 episodes

Artwork
iconShare
 
Manage episode 483630041 series 3361492
Content provided by Phill Agnew. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phill Agnew or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In just 27 minutes, you can learn 7 scientifically backed marketing tactics to apply to your website today.

You’ll learn:

How one word increased my email open rate by 6.4%.

The tiny reward that helped a cafe generate 1,276 5-star reviews.

Why adding steps increased job applicants by 20%.

How “you’ll lose X” reduced customer cancellations by 90%.

The irrelevant reason that boosted conversions by 41%.

And the irrational addition that increased conversions by 2x.

---

Sign up for the Bas's community Online Influence: https://shorturl.at/vNYOU

My social proof a/b test results: https://ibb.co/mCsdwFVb

Kia Ora Cafe surprise reward: https://shorturl.at/YdG4q

Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/

Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/

Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/

---

Sources:

Berridge KC, Kringelbach ML (2015). Pleasure systems in the brain. Neuron 6;86(3):646-64.

Behavioural Insights Team. (2014). EAST: Four simple ways to apply behavioural insights. Behavioural Insights Ltd.

Gonzales MH, Aronson E, Costanzo M (1988). Increasing the effectiveness of energy auditors: a field experiment. Journal of Applied Social Psychology 18:1046-66.

Langer, E. J., Blank, A., & Chanowitz, B. (1978). The mindlessness of ostensibly thoughtful action: The role of "placebic" information in interpersonal interaction. Journal of Personality and Social Psychology, 36(6), 635–642. https://doi.org/10.1037/0022-3514.36.6.635

Grieser S (2014). Is too much choice killing your conversion rates? [Case studies] Unbounce. Via: www.unbounce.com/conversion-rate-optimization/psychology-of-choice-conversion-rates

  continue reading

241 episodes

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