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Instagram failed until it made THIS simple change

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Manage episode 487686305 series 3361492
Content provided by Phill Agnew. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phill Agnew or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Instagram wasn’t always a runaway success. The first version of the app flopped.

However, the Instagram founders were taught a behavioural science model that transformed their work.

Today on Nudge, Bas Wouters, an expert behavioural science practitioner, explains Instagram's changes and how you can follow their model to improve your online marketing.

You’ll learn:

How a simple question can increase reviews by 400%

Why “The World’s Deepest Trash Can” decreased littering by 81%

How I increased email open rate by 4.5% (using Bas’s advice)

And how Airbnb, Beer52, and Instagram use psychology to persuade you

---

Sign up to Online Influence Academy: https://shorturl.at/vNYOU

Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/

Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/

Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/

My email a/b test results: https://ibb.co/TBjBxTNr

---

Sources:

Fogg BJ (2019). Tiny habits: the small changes that change everything. Boston: Houghton Mifflin Harcourt.

Wouters, B., & Groen, J. (2020). Online influence: Boost your results with proven behavioral science.

Zeigarnik BW (1927). Das Behalten erledigter und unerledigter Handlungen. Psychologische Forschung, 9:1-85.

  continue reading

244 episodes

Artwork

Instagram failed until it made THIS simple change

Nudge

111 subscribers

published

iconShare
 
Manage episode 487686305 series 3361492
Content provided by Phill Agnew. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phill Agnew or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Instagram wasn’t always a runaway success. The first version of the app flopped.

However, the Instagram founders were taught a behavioural science model that transformed their work.

Today on Nudge, Bas Wouters, an expert behavioural science practitioner, explains Instagram's changes and how you can follow their model to improve your online marketing.

You’ll learn:

How a simple question can increase reviews by 400%

Why “The World’s Deepest Trash Can” decreased littering by 81%

How I increased email open rate by 4.5% (using Bas’s advice)

And how Airbnb, Beer52, and Instagram use psychology to persuade you

---

Sign up to Online Influence Academy: https://shorturl.at/vNYOU

Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/

Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/

Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/

My email a/b test results: https://ibb.co/TBjBxTNr

---

Sources:

Fogg BJ (2019). Tiny habits: the small changes that change everything. Boston: Houghton Mifflin Harcourt.

Wouters, B., & Groen, J. (2020). Online influence: Boost your results with proven behavioral science.

Zeigarnik BW (1927). Das Behalten erledigter und unerledigter Handlungen. Psychologische Forschung, 9:1-85.

  continue reading

244 episodes

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