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How your brain can reveal what you buy
Manage episode 498192199 series 3361492
Paul Zak can predict what customers buy without speaking to them.
He’s even able to boost charitable donations by spraying a donor with hormones.
Find out how in today’s episode of Nudge.
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Read Paul’s book Immersion: https://shorturl.at/YcYxu
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/
Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/
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Today’s sources:
Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84(3), 231–259.
Rogers, R. W., & Mewborn, C. R. (1976). Fear appeals and attitude change: Effects of a threat’s noxiousness, probability of occurrence, and the efficacy of coping responses. Journal of Personality and Social Psychology, 34(1), 54–61.
Zak, P. J. (2022). Immersion: The science of the extraordinary and the source of happiness. Lioncrest Publishing.
257 episodes
Manage episode 498192199 series 3361492
Paul Zak can predict what customers buy without speaking to them.
He’s even able to boost charitable donations by spraying a donor with hormones.
Find out how in today’s episode of Nudge.
---
Read Paul’s book Immersion: https://shorturl.at/YcYxu
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/
Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/
---
Today’s sources:
Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84(3), 231–259.
Rogers, R. W., & Mewborn, C. R. (1976). Fear appeals and attitude change: Effects of a threat’s noxiousness, probability of occurrence, and the efficacy of coping responses. Journal of Personality and Social Psychology, 34(1), 54–61.
Zak, P. J. (2022). Immersion: The science of the extraordinary and the source of happiness. Lioncrest Publishing.
257 episodes
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