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How your brain can reveal what you buy

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Manage episode 498192199 series 3361492
Content provided by Phill Agnew. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phill Agnew or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Paul Zak can predict what customers buy without speaking to them.

He’s even able to boost charitable donations by spraying a donor with hormones.

Find out how in today’s episode of Nudge.

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Read Paul’s book Immersion: https://shorturl.at/YcYxu

Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/

Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/

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Today’s sources:

Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84(3), 231–259.

Rogers, R. W., & Mewborn, C. R. (1976). Fear appeals and attitude change: Effects of a threat’s noxiousness, probability of occurrence, and the efficacy of coping responses. Journal of Personality and Social Psychology, 34(1), 54–61.

Zak, P. J. (2022). Immersion: The science of the extraordinary and the source of happiness. Lioncrest Publishing.

  continue reading

257 episodes

Artwork

How your brain can reveal what you buy

Nudge

113 subscribers

published

iconShare
 
Manage episode 498192199 series 3361492
Content provided by Phill Agnew. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Phill Agnew or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Paul Zak can predict what customers buy without speaking to them.

He’s even able to boost charitable donations by spraying a donor with hormones.

Find out how in today’s episode of Nudge.

---

Read Paul’s book Immersion: https://shorturl.at/YcYxu

Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/

Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/

---

Today’s sources:

Nisbett, R. E., & Wilson, T. D. (1977). Telling more than we can know: Verbal reports on mental processes. Psychological Review, 84(3), 231–259.

Rogers, R. W., & Mewborn, C. R. (1976). Fear appeals and attitude change: Effects of a threat’s noxiousness, probability of occurrence, and the efficacy of coping responses. Journal of Personality and Social Psychology, 34(1), 54–61.

Zak, P. J. (2022). Immersion: The science of the extraordinary and the source of happiness. Lioncrest Publishing.

  continue reading

257 episodes

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