Surveys show most business leaders say their companies are not prepared to handle a major crisis when one arises. In this episode of Update-1, NPC member Edward Segal discusses his new book, "The Crisis Casebook: Lessons in Crisis Management from the World’s Leading Brands," which offers a roadmap for organizations, leaders, and public figures who want to be prepared for the inevitable. Segal says many executives prepare for crises by denying them, thinking they will never happen to them until they do. In an interview with Broadcast Podcast team member Gemma Puglisi, Segal talks about how media companies have addressed their own crisis situations. He also offers advice on how managers of all companies should prepare for and handle crises.