On the latest episode of Now, Appalachia, Eliot interviews book publicist and author Joe Walters about his latest book THE TRUTH ABOUT BOOK REVIEWS: THE INSIDER'S GUIDE TO GETTING AND USING REVIEWS TO GROW YOUR READERSHIP. Joe is the founder of Independent Book Review: A Celebration of Indie Books. He's been on the marketing teams of indie presses like Sunbury Press, Paper Raven Books, and Inkwater Press, and he is the author of The Truth About Book Reviews: An Insider's Guide to Getting and Using Reviews to Grow Your Readership. When he's not writing, assigning, or editing reviews in a Pennsylvania Panera Bread, he's playing with his daughters or reading indie books by Kindle light. Look for more of his book marketing tips on the IBR blog and the Write Indie newsletter.