How to market your small business without relying on social media with Tess McCabe

Not Just About Copy with Emma McMillan

Content provided by Emma McMillan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emma McMillan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

1+ y ago 40:25

MP3•Episode home

Tess McCabe is a graphic and website designer with two decades of experience driving results for her small business and solopreneur clients. She is known for her creative, clear and concept-driven design work, as well as her sound business advice, reliability, critical-thinking skills, and friendly, collaborative working style.

Tess also writes and designs books for creative professionals and small business owners through her publishing imprint Creative Minds. Her books, 'Self-Promotion Without Social Media', 'Conversations with Creative Women' and 'Graphic Design Speak' are available at bookstores around Australia. She loves good ideas and a strong cup of tea.

In this episode, you’ll hear:

Why writing and publishing physical books has been so important to Tess
Why Tess has moved away from social media – and how she markets her business instead
How Tess approaches the process of book writing – and what’s on the post-it note stuck to her computer
The importance of finding a way to create that works from you
How investing time in making 1:1 connections and developing various income streams has ensured the longevity of Tess’ business.

How you can connect with Tess:

Websites:
- www.tessmccabe.com.au
- www.creativemindshq.com
Instagram: https://www.instagram.com/tessmccabe/

You may also love:

Episode 60: Content experiences designed for humans with Tait Ischia
Episode 45: Kindness online & off – Speaking friendly digital with Marie Nadal Sharma
Episode 39: Control is not a dirty word with Ilana Kosakiewicz

Important links:

Free resources: https://www.emmamcmillancopy.com/free-copywriting-resources/
Sign up for my weekly email: https://www.emmamcmillancopy.com/
Book a discovery call: https://www.emmamcmillancopy.com/discovery-call/

This podcast is produced by Emma McMillan & Sarah Harney.
I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.

89 episodes

#Entrepreneur #Business #Emma McMillan #Podcasting Education #Marketing #Content Crew