In this episode of The Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits, Matt digs into one of the biggest barriers to nonprofit effectiveness: clutter. Not the kind in your hall closet, but the kind that shows up in your donor messaging, your schedule, your internal processes, and even your website. Pulling inspiration from Greg McKeown’s book Essentialism, Matt explores the transformative question:

“If I didn’t already have this, would I invest in it?”

and shows nonprofit leaders how applying that single question can create more clarity, impact, and freedom in the work they do.

This conversation will challenge you to rethink what you’re holding onto, and what you need to let go. If you’re feeling overwhelmed, stretched too thin, or unsure how to communicate your mission clearly, this episode will help you simplify and refocus on what truly matters.

What You’ll Learn

• Why messaging naturally drifts toward clutter - and how to reverse it
• How to evaluate every communication piece using a single Essentialist question
• Why overloaded calendars keep nonprofit leaders stuck
• How eliminating “legacy tasks” can give you back mental space and reduce burnout
• Why most nonprofit websites confuse donors, and what to remove first
• How “less but better” thinking leads to a healthier, more impactful organization

Key Takeaways

• Clarity beats information. Donors don’t need more words... they need the right ones.
• Your schedule reflects your priorities. If a task isn’t essential, it’s a distraction.
• Your website is a billboard, not a filing cabinet. Make it simple, skimmable, and donor-focused.
• Decluttering is leadership. Removing what no longer serves your mission helps you focus on what does.
• “Less, but better” should guide your messaging, your work, and your systems.

Mentioned in This Episode

• Essentialism by Greg McKeown
• Free resource: From Dream to Action: Your Nonprofit Pre-Launch Checklist
  Email Matt at [email protected]
  or visit nonprofitlaunchplan.com to get your copy.

If You’re New Here

This podcast helps startup, small, and growing nonprofits build strong foundations across six key areas: leadership, fundraising, marketing, programs, operations, and finances. Each episode gives you practical tools and frameworks to help you launch confidently and grow strategically.

Connect with Matt

Website: nonprofitlaunchplan.com
Email: [email protected]

LinkedIn: Matt Stockman | LinkedIn