Q4 is the graveyard for lazy marketing. Every year, business owners crank out more posts, flood their feeds, and wonder why nothing sticks. It’s not about more volume. It’s about strategy, intention, and execution. And if you miss that in Q4, you’re already behind.

In this episode, Stoy Hall and Kristina Hall rip apart the myths the “experts” keep pushing. We tackle why Q4 is the toughest quarter of the year, how ad spend spikes and engagement plummets, and why throwing AI-generated junk into the world is only adding to the noise. We dig into rage-bait culture, the obsession with daily posting, and the lie that you need to be everywhere at once.

We go deeper than tactics. We talk about mindset. Why business owners chase trends instead of building stories that actually connect. Why stock photos and polished nonsense won’t move the needle. Why you need KPIs that matter, not vanity metrics. And why, if you don’t already have a Q4 plan, you better make one this week or risk starting next year scrambling.

This is not another “social media hacks” episode. This is the no-bullshit breakdown of what’s working, what’s dead, and what you should be doing right now to cut through the chaos.

If you’re tired of wasting time chasing algorithms, if you’re ready to hear the truth about how to actually use social to grow your business, this is your wake-up call.

Listen now, then watch the full episode on YouTube: https://youtu.be/KeVp7aHgAnk
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