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Episode Summary

Welcome to “No Strings Attached,” a podcast dedicated to everyone connected to the world of window coverings—trade professionals, interior designers, homeowners, and enthusiasts eager for honest stories about business, design, and the pursuit of the American Dream.
In this kickoff episode, host Roger Magalhães shares why he’s returning to the microphone. Roger discusses his background, his journey as an immigrant entrepreneur, and what listeners can expect from the show. He introduces the four ongoing series within the podcast—each offering a unique angle on the window covering industry.
What to Expect from the Podcast

Trading Secrets [TS]:
Targeted at trade professionals, installers, and dealers, this series dives into industry tips, hands-on expertise, and lessons from decades of real-world experience.
We Dress Naked Windows [WDNW]:
Perfect for homeowners and design lovers, busting myths and offering smart, stylish, and practical window treatment advice.
Blind Audacity [BA]:
Stories that pull back the curtain on the business—real tales of risk, resilience, and the unpredictable path from immigrant roots to industry success.
Courage Attracts Luck [CAL]:
Inspired by Roger’s upcoming book, this series explores emotional, surprising stories from his journey, with an authentic Brazilian twist.
About Your Host

Roger Magalhães has worn many hats—installer, trainer, speaker, business owner, consultant, author, and now podcast host. Founder of www.shadesinplace.com
and www.tradingupconsulting.com, Roger is committed to sharing knowledge and empowering the next generation in the window coverings industry.

Key Takeaways

• An invitation to learn from hands-on trade insight, bold entrepreneurial stories, and design wisdom
• Real, unscripted stories about chasing the American Dream and building a business as an immigrant
• A show for curious minds, whether you’re picking out shades for your home or running your own installation company
• Community-driven: Listeners are encouraged to send in questions, feedback, and their own stories

Final Note from Roger

Thank you for tuning in—w

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: [email protected]