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Episode Summary

In this heartfelt episode of the Trading Secrets series—part of the “No Strings Attached” podcast—window treatment veteran Roger Magalhães shares a powerful message: celebrate your small wins, not just the big ones. After surviving four near-death experiences before age 25, Roger brings a unique perspective on life, gratitude, and progress in the window fashion industry and small business entrepreneurship.
Roger reflects on his journey from humble beginnings to industry recognition, highlighting the critical role of acknowledging every step forward—no matter how small. He invites listeners—installers, home decorators, and business owners alike—to pause, reflect, and honor their incremental achievements. He also narrates a recent personal story that exemplifies stepping out of your comfort zone (whatever that is!) and consistently pushing boundaries.
Key Topics & Timestamps

[0:00] Introduction: Why celebrating small victories matters in life and business
[1:30] Roger’s near-death experiences: How they’ve shaped his approach to work and gratitude
[3:00] The journey of building a career in window treatments: From installer to industry leader
[6:30] Real-life example: Pushing beyond your comfort zone in business
[8:30] Call to action: What small win will you celebrate today?
Takeaways & Insights

Don’t wait for the “big win”: Small milestones keep you motivated, grounded, and moving forward.
Personal growth and resilience: Risk-taking and persistence are hallmarks of entrepreneurial and installation success.
Everyone’s journey is unique: “Celebrating the journey as much as the destination” is key in the window coverings trade and beyond.

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: [email protected]