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Episode Overview

Welcome back to another episode of The Trading Secrets Podcast! In this episode, Roger dives into the often-underrated value of networking, seminars, and home shows within the window treatment industry.
Have you ever wondered if attending a trade expo is truly worth your time? Roger shares why these events can be a game changer for your career, offering actionable tips on how to prepare, get the most value, and skyrocket your professional growth.
This episode is sponsored by the Window Coverings Association of America, whose mission is to provide educational and networking opportunities to its members, making sure “you will never be in business alone.”
Key Topics and Takeaways

• Why Networking Events Matter: Real stories and practical advice on the impact of industry seminars and expos on professional success for window treatment professionals.
• How to Prepare for Your First Trade Show: Roger’s best tricks for making a strong impression, maximizing learning, and building connections.
• Major Industry Events: Shoutout to the International Window Covering Expo (
• www.iwce-vision.com), highlighting the value of participating in major gatherings, including his own personal experiences.
• Building Community: The importance of joining industry groups like WCAA so you never feel isolated in your window covering business.
• The ROI of Showing Up: Why showing up at these events can lead to long-term gains, unexpected opportunities, and a more resilient business.

Notable Quotes & Sentiments

“Be sure to listen to the end of this episode for tips & tricks on how to best prepare for your first live event and my top reasons for attending. These events were—and are—a GAME CHANGER for me and my business.”
“When you join WCAA, you will never be in business alone.”

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

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👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
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