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Episode Overview

In this essential episode, Roger Magalhães, founder of Shades In Place and Trading Up Consulting, discusses the inspiration, purpose, and content of the Installation Start Up Course, tailored specifically for window treatment installers.
Sponsored by the Window Coverings Association of America (WCAA), this episode demystifies what installation professionals do and why their work is foundational to the booming window fashion industry.
Roger shares his personal career journey, highlighting how he was once skeptical about the field but has since witnessed its vast growth and potential for newcomers and career-changers alike.
He invites industry professionals and those looking for an exciting, hands-on career path to learn more about this rarely-discussed yet critical trade.
Key Topics & Takeaways

• Why this course was created: Many people are unfamiliar with window treatment installation as a rewarding, skilled trade and viable career path. Roger’s own skepticism as a newcomer becomes a lesson for those looking for job security and growth.
• Industry growth: The window treatment sector is expanding rapidly, offering more opportunities than ever for installers, dealers, and those new to the field.
• Course content highlights: The Installation Start Up Course covers essential knowledge, fundamental skills, and industry best practices. It’s designed to be affordable and accessible—even for those just entering the market or considering a new trade.
• Learning from an expert: Roger distills 15+ years of in-the-field experience into this masterclass, sharing tips, real-world insights, and must-have strategies for beginning—and excelling—in window treatment installation.
• A community-driven initiative: Supported by WCAA, the course and podcast foster a sense of professionalism, mentorship, and continuing education in the industry.

Call to Action
Curious about launching your career in the window fashions industry? Don’t miss out on this episode and the opportunity to join one of the fastest-growing trades. Listen, subscribe, and consider enrolling in the Installation Start Up Course—turn your curiosity into a rewarding career!

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: [email protected]