Shweta Kapur is the founder and creative director of 431-88, a fashion label known for rewriting the rules of Indian fashion. In this conversation, she shares the real story—navigating rejection, working unpaid internships, and almost shutting down her brand before a single celebrity moment changed everything. She discusses designing for women who don’t follow trends and building a business that reflects her own identity.

We also dive into the gaps in fashion education, the power of storytelling, and why running a brand is about more than aesthetics. Whether you’re a creative entrepreneur or just curious about what it takes to build something meaningful, this episode is packed with clarity, honesty, and hard-earned insight.

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