Wes Nichols - Is Multi-Touch Attribution Dead or Really Just Terribly Misunderstood?
Manage episode 334835603 series 3373020
Wes Nichols, investor and advisor, speaks with Allyson and Devon about some of the existential issues companies are facing in a world without cookies and confront the big question on our minds: Is MTA, or multi-touch attribution, dead?
Listen closely for Nichols’ big prediction on what Amazon is going to do next…
29 episodes