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Wes Nichols - Is Multi-Touch Attribution Dead or Really Just Terribly Misunderstood?
Manage episode 334835603 series 3373020
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Wes Nichols, investor and advisor, speaks with Allyson and Devon about some of the existential issues companies are facing in a world without cookies and confront the big question on our minds: Is MTA, or multi-touch attribution, dead?
Listen closely for Nichols’ big prediction on what Amazon is going to do next…
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