Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by TransUnion. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TransUnion or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Mark Costa - Transformation of OOH: Why It’s Best Suited for Omnichannel

42:24
 
Share
 

Manage episode 334835597 series 3373020
Content provided by TransUnion. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TransUnion or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Mark Costa, Chief Digital Officer at JCDecaux, speaks with Allyson and Devon about how Costa made the unexpected move into the industry, how it has evolved since the pandemic, and why he believes the medium is best suited for omnichannel.

Together, they talk numbers, street furniture that measures air quality, and look at the QR code’s comeback. Listen out for why Costa believe we can’t treat OOH screens as mobile screens.

  continue reading

29 episodes

Artwork
iconShare
 
Manage episode 334835597 series 3373020
Content provided by TransUnion. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TransUnion or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Mark Costa, Chief Digital Officer at JCDecaux, speaks with Allyson and Devon about how Costa made the unexpected move into the industry, how it has evolved since the pandemic, and why he believes the medium is best suited for omnichannel.

Together, they talk numbers, street furniture that measures air quality, and look at the QR code’s comeback. Listen out for why Costa believe we can’t treat OOH screens as mobile screens.

  continue reading

29 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play