How often do you share your work with your audience and show them your metaphorical scrapes and bruises along the way. Often we think that we need to portray that everything is awesome with our lives and our work in order for people to want to work with us.

But what is perhaps more powerful is showing that we have the ability to grow, adapt and improve. No one wants to showcase bad work, but when we have the ability to show our mistakes, and explain how we are learning, growing and overcoming them, our audience is much more likely to connect with us.

The two pillars of connecting with our audience are authority and empathy. The natural tendency is to push the authority piece, but isn’t not easy to show empathy. When we share in our struggled, people can see that we are human and it helps us connect with us at a deeper level. This leads to trust and leads to people wanting to work with us.

This is the second interview with a Gen Z creative. Tim is a graphic design who is still in college. In this episode we dive into Tim’s strategy for Instagram and other platforms.

It was interesting to see how he mirrored Tess’s thoughts about Facebook, that it’s used a lot for personal work, but not nearly as much for Instagram.

And Tim also expected advertizements on social media to be rather personalized. And he didn’t seem to mind when they tried to sell him something that he actually needed. In fact he found it rather helpful!

Get a hold of Tim:

Instagram @four_nation_design