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55. Democratizing Research in the Age of AI (feat. Ned Dwyer, CEO & Co-founder of Great Question)

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Manage episode 522197817 series 2789380
Content provided by Nielsen Norman Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nielsen Norman Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The interest in “customer insights” is higher than ever, and more people are interested in both research insights and carrying out research on their own. But, who’s making sure research is done well? Therese sits down with Ned Dwyer, CEO and co-founder of Great Question, to talk about the balance between access and rigor in UX research. They discuss the need for democratization charters, how AI is reshaping research roles, and why enabling good research at scale is as much a cultural challenge as it is a technical one.

Connect with Ned Dwyer: LinkedIn

Learn about UX: nngroup.com/learning

Related NN/g Courses & Articles:

  continue reading

58 episodes

Artwork
iconShare
 
Manage episode 522197817 series 2789380
Content provided by Nielsen Norman Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nielsen Norman Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The interest in “customer insights” is higher than ever, and more people are interested in both research insights and carrying out research on their own. But, who’s making sure research is done well? Therese sits down with Ned Dwyer, CEO and co-founder of Great Question, to talk about the balance between access and rigor in UX research. They discuss the need for democratization charters, how AI is reshaping research roles, and why enabling good research at scale is as much a cultural challenge as it is a technical one.

Connect with Ned Dwyer: LinkedIn

Learn about UX: nngroup.com/learning

Related NN/g Courses & Articles:

  continue reading

58 episodes

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