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Bonus: Journey-Centric Design: The Evolution of UX Design Operations (feat. Kim Flaherty, NN/g)
Manage episode 446825401 series 2789380
Content provided by Nielsen Norman Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nielsen Norman Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Product-centric design can be an efficient way to design interfaces, but it can often lead to disjointed and poorly optimized customer journey experiences. Kim Flaherty shares her recent research into journey-centric design, and insights on how a journey-centric design practice can help organizations overcome product-centric challenges.
Report: Architecting a Journey Management Practice
Learn more about Kim:
NN/g Resources about Journey Management:
The 3 Competencies of Journey Management (5-min video)
Journey Management vs. Service Design (4-min video)
The Practice of Customer-Journey Management (free article)
Customer Journeys and Omnichannel UX (free article)
Journey Mapping to Understand Customer Needs (UX Certification course)
54 episodes
Share
Manage episode 446825401 series 2789380
Content provided by Nielsen Norman Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nielsen Norman Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Product-centric design can be an efficient way to design interfaces, but it can often lead to disjointed and poorly optimized customer journey experiences. Kim Flaherty shares her recent research into journey-centric design, and insights on how a journey-centric design practice can help organizations overcome product-centric challenges.
Report: Architecting a Journey Management Practice
Learn more about Kim:
NN/g Resources about Journey Management:
The 3 Competencies of Journey Management (5-min video)
Journey Management vs. Service Design (4-min video)
The Practice of Customer-Journey Management (free article)
Customer Journeys and Omnichannel UX (free article)
Journey Mapping to Understand Customer Needs (UX Certification course)
54 episodes
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Similar to NN/g UX Podcast
Africa-focused technology, digital and innovation ecosystem insight and commentary.
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continue reading
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continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Rae Johnston and guests take a fun, deep dive into how technology is reshaping our lives.
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continue reading
WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.
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continue reading
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…
continue reading
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