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Content provided by John Bertino & Steven Picanza, John Bertino, and Steven Picanza. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Bertino & Steven Picanza, John Bertino, and Steven Picanza or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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NJCS 07: How To Go Viral With Philly Eats

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Manage episode 505730333 series 3666093
Content provided by John Bertino & Steven Picanza, John Bertino, and Steven Picanza. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Bertino & Steven Picanza, John Bertino, and Steven Picanza or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

From oversized hot dogs to viral cheesesteaks, David Wesolowski has turned everyday meals into millions of views. In this flavorful episode, John and Steven sit down with Wez, the creator behind some of TikTok’s funniest and most relatable food videos. Whether it’s mispronouncing words just to spark conversation or filming late-night snack runs, Wez has built a community that thrives on humor, honesty, and a shared love of food.

You’ll hear how a three-pound hot dog catapulted his content into the spotlight, why cheesesteaks are a guaranteed debate starter, and what it really takes to post three to four meals a day without burning out. Along the way, Wez reflects on the dopamine rush of likes, the challenge of staying authentic, and the secret tricks that keep his audience coming back for more.

Expect laughs, behind-the-scenes stories from viral posts, and a candid look at how leaning into quirks (and even mistakes) can be the key ingredient to creative growth.

Key Topics Covered

0:00 - Viral Meat Globe vs. 3-Pound Hot Dog: What Really Gets Views? 5:00 - How Feeding Time TV Grew from Pandemic Hobby to Food Brand 10:46 - Reddit Love & Viral Hits: Reading Terminal + $1M Hot Dog 21:20 - Slumps & Standards: How He Bounces Back and Handles Bad Food 23:25 - From Home Cook to Informed Critic: How He Vets Chefs with Real Questions 26:40 - Tricks for Views: Mispronouncing Words to Spark Comments 33:28 - Orders a Lot: How Variety Makes His Reviews Stand Out 36:22 - Sponsored = Fewer Views: Why He Always Discloses Paid Content 38:00 - Inside the Brand Deals: Wawa, Taco Bell & How Sponsorships Work 44:36 - No “Philly” in the Name: Leaving Room to Grow Beyond Local 53:43 - His Podcast: Behind the Mic of Delicious City Philly 59:21 - The Tasties: Creating Philly’s First Food Awards Show 01:01:44 - Underrated Eats: Hidden Gem Restaurant Picks in South Philly

Ready to laugh, get hungry, and pick up practical tips for creating content that connects? This episode serves up behind-the-scenes stories, creative hacks, and plenty of flavor—perfect for food lovers, creators, and anyone curious about turning everyday moments into viral hits.

Want more? https://www.njcontentstudio.com/

  continue reading

7 episodes

Artwork
iconShare
 
Manage episode 505730333 series 3666093
Content provided by John Bertino & Steven Picanza, John Bertino, and Steven Picanza. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Bertino & Steven Picanza, John Bertino, and Steven Picanza or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

From oversized hot dogs to viral cheesesteaks, David Wesolowski has turned everyday meals into millions of views. In this flavorful episode, John and Steven sit down with Wez, the creator behind some of TikTok’s funniest and most relatable food videos. Whether it’s mispronouncing words just to spark conversation or filming late-night snack runs, Wez has built a community that thrives on humor, honesty, and a shared love of food.

You’ll hear how a three-pound hot dog catapulted his content into the spotlight, why cheesesteaks are a guaranteed debate starter, and what it really takes to post three to four meals a day without burning out. Along the way, Wez reflects on the dopamine rush of likes, the challenge of staying authentic, and the secret tricks that keep his audience coming back for more.

Expect laughs, behind-the-scenes stories from viral posts, and a candid look at how leaning into quirks (and even mistakes) can be the key ingredient to creative growth.

Key Topics Covered

0:00 - Viral Meat Globe vs. 3-Pound Hot Dog: What Really Gets Views? 5:00 - How Feeding Time TV Grew from Pandemic Hobby to Food Brand 10:46 - Reddit Love & Viral Hits: Reading Terminal + $1M Hot Dog 21:20 - Slumps & Standards: How He Bounces Back and Handles Bad Food 23:25 - From Home Cook to Informed Critic: How He Vets Chefs with Real Questions 26:40 - Tricks for Views: Mispronouncing Words to Spark Comments 33:28 - Orders a Lot: How Variety Makes His Reviews Stand Out 36:22 - Sponsored = Fewer Views: Why He Always Discloses Paid Content 38:00 - Inside the Brand Deals: Wawa, Taco Bell & How Sponsorships Work 44:36 - No “Philly” in the Name: Leaving Room to Grow Beyond Local 53:43 - His Podcast: Behind the Mic of Delicious City Philly 59:21 - The Tasties: Creating Philly’s First Food Awards Show 01:01:44 - Underrated Eats: Hidden Gem Restaurant Picks in South Philly

Ready to laugh, get hungry, and pick up practical tips for creating content that connects? This episode serves up behind-the-scenes stories, creative hacks, and plenty of flavor—perfect for food lovers, creators, and anyone curious about turning everyday moments into viral hits.

Want more? https://www.njcontentstudio.com/

  continue reading

7 episodes

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