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Join me, Nik ( https://x.com/CoFoundersNik ), as I interview Bryant Suellentrop ( https://x.com/SullyBusiness ) about his incredible journey from running a difficult, low-margin janitorial business to building Elevate and Delegate, an offshore recruiting company doing around $700k in revenue with 50% margins.

We dive into why he closed his first business despite the effort he put in, how organic Twitter fueled his early growth with almost zero customer acquisition cost, and the lessons learned from burning cash on early paid acquisition attempts. Bryant shares his insights on the evolution of the offshore talent industry, how AI is changing the game, and why the real opportunity now lies in selling outcomes rather than just people.

This conversation is packed with lessons on picking the right "game" for your business and navigating the shifts in the market.

Questions This Episode Answers:
How did Bryant pivot from a challenging, low-margin business to a high-profit one?
What are the key differences between one-time placement fees and recurring revenue models in offshore recruiting?
How has AI impacted the demand for certain roles in the offshore talent market?
Why did Bryant choose to shut down his cleaning business instead of selling it?
If starting over today, how would Bryant leverage AI and offshore talent to sell outcomes in a specific niche?

Enjoy the conversation!
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This week we covered:

00:00 Revenue Insights and Business Models

02:54 The Journey of Elevate and Delegate

06:12 Challenges in the Cleaning Industry

09:03 Transitioning from Cleaning to Consulting

11:56 Customer Acquisition and Marketing Strategies

14:51 The Impact of AI on Business Models

18:08 Navigating Risks in Entrepreneurship

21:03 Future Trends in Offshore Recruiting

23:57 Building Outcome-Driven Solutions

26:50 Final Thoughts and Advice