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This podcast episode is an in-depth conversation with Melissa Elizondo, a marketing professional who transitioned from real estate to running a marketing agency, and then adapted her career in response to the rise of AI. The episode covers her fascinating journey, including:

• Her background in real estate and how a lawsuit led her to pivot into marketing consulting
• Building a successful marketing agency over 9 years, working primarily with local clients
• The challenges she faced when she lost all her retainer clients in October 2022
• A pivotal moment when a TikTok video about using ChatGPT and Canva went viral, leading to international clients
• Her current role helping modernize a 112-year-old insurance company through AI implementation
• Her expertise with AI tools like Gamma, Otter, Browse AI, and Notebook LM for improving business productivity
• Her vision to become a thought leader in AI implementation for the insurance industry
• Practical discussion about LinkedIn strategy and content creation

Throughout the conversation, Melissa emphasizes her focus on using AI to improve productivity and give people more time with family rather than just driving profits. She also shares how her faith guided major career decisions and her approach to embracing new technology.

The interview is part of a series focused on sharing behind-the-scenes stories of busy professionals, with particular attention to how they're adapting to their current life situations, etc.
You can find Melissa Elizondo at "therealmelissaelizondo" on all socials:
https://linkedin.com/in/therealmelissaelizondo
https://facebook.com/therealmelissaelizondo
https://www.tiktok.com/@thequeenofaitools
https://instagram.com/therealmelissaelizondo
This episode is sponsored by "Get Ghosted," a LinkedIn ghostwriting service of The Digital Writing Firm. https://thedigitalwritingfirm.com