High-level persuasion isn’t about getting to “yes” it’s about making people feel safe enough to say “no.” Chris Voss, former FBI lead international kidnapping negotiator and bestselling author of Never Split The Difference, explains why “no” creates control, why tone shapes neurochemistry, and why objections are really fear, not logic. In this episode of The Next Level Podcast with Jeremy Miner, Chris breaks down tactical empathy, tonality, framing, and the exact neuroscience behind trust, influence, and decision-making. You’ll learn how top negotiators de-escalate resistance, shorten deal cycles, and move people without pushing. If you want to master communication, prevent objections before they appear, and negotiate like the top 1% of persuaders, this episode gives you the playbook.

Chapters:

(00:00) Introduction

(02:23) Why Chris Wrote Never Split The Difference

(07:11) “No” vs “Yes” Why Control Changes Everything

(10:19) Fear, Uncertainty, and the Real Source of Objections

(14:10) Tonality, Neurochemistry, and Tactical Empathy

(19:04) How Master Negotiators Practice in Everyday Life

(26:21) Reframing, Identity, and Changing How People Think

(33:47) Reading Emotions, Not Personalities

(41:10) What Every Human Has in Common (and Why It Matters)

Connect with Chris

Instagram: https://www.instagram.com/thefbinegotiator/?hl=en

Website: https://www.blackswanltd.com/

X: https://x.com/fbinegotiator?lang=en

YouTube:https://www.youtube.com/channel/UCk7jHqdlFFDBhC1QIFqi54w

Got a question about sales, persuasion, or objection handling? Text me directly: +1-480-481-6755

Join the 7th Level University: https://whop.com/discover/7thlevel/

Join the waitlist for the Ask Jeremy 7q.AI : https://7q.ai/waitlist

Join the 7th Level Sales Team: https://hardlyselling.hirebus-careers.com/closer-7th-level

The exact NEPQ script I used to earn $2.4M/year as a W-2 sales rep: https://nepqtraining.com/smv-yt-splt-opt-org

Prefer to understand the psychology behind NEPQ first? Grab The New Model of Selling: Selling to an Unsellable Generation on Amazon: https://www.amazon.com/dp/1636980112nepqtraining.com/smv-yt-splt-opt-org

Book a call with my team: https://7thlevelhq.com/book-demo/

Connect with Jeremy Miner

YouTube: https://www.youtube.com/@jeremeyminer

Instagram: https://www.instagram.com/jeremyleeminer/

LinkedIn: https://www.linkedin.com/in/jeremyleeminer/

Facebook: https://www.facebook.com/jeremy.miner.52

Listen to the Next Level Podcast

Apple: https://podcasts.apple.com/si/podcast/next-level-podcast-with-jeremy-miner/id1534365100

Spotify: https://open.spotify.com/show/2kNDyUR7fz9SqBr9iGwfwV