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Rugby Season and Media Rights

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Manage episode 480995491 series 2877784
Content provided by S&P Global Market Intelligence and P Global Market Intelligence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by S&P Global Market Intelligence and P Global Market Intelligence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The game of Rugby is having a moment on the global stage. It’s attracting investment and growing its fan base and audiences. The Six Nations competition has just finished, with France triumphing over Scotland and the Women’s World Cup is on the horizon. With dedicated fans and upmarket advertisers, the media rights are garnering significant interest. An old saying contrasted soccer (football to most of the world) with rugby by saying that football was a gentleman’s game played by hooligans, while rugby was a hooligan’s game played by gentlemen. And today, both the women’s and men’s games are gaining prominence. Unlike soccer (football), the world governing body for rugby spans both leagues and has strong female representation on its board.

With high value advertisers driving revenue and both country competitions and national leagues creating a rich game schedule, media valuations are continuing to grow. From its origins as an amateur league, it’s become much more. There’s a nascent shift from free-to-air broadcast to paid media and streaming. It’s quite a scrum!

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Credits:

  • Host/Author: Eric Hanselman
  • Guests: Richard Berndes
  • Producer/Editor: Adam Kovalsky
  • Published With Assistance From: Sophie Carr, Feranmi Adeoshun, Kyra Smith
  continue reading

102 episodes

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Rugby Season and Media Rights

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Manage episode 480995491 series 2877784
Content provided by S&P Global Market Intelligence and P Global Market Intelligence. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by S&P Global Market Intelligence and P Global Market Intelligence or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The game of Rugby is having a moment on the global stage. It’s attracting investment and growing its fan base and audiences. The Six Nations competition has just finished, with France triumphing over Scotland and the Women’s World Cup is on the horizon. With dedicated fans and upmarket advertisers, the media rights are garnering significant interest. An old saying contrasted soccer (football to most of the world) with rugby by saying that football was a gentleman’s game played by hooligans, while rugby was a hooligan’s game played by gentlemen. And today, both the women’s and men’s games are gaining prominence. Unlike soccer (football), the world governing body for rugby spans both leagues and has strong female representation on its board.

With high value advertisers driving revenue and both country competitions and national leagues creating a rich game schedule, media valuations are continuing to grow. From its origins as an amateur league, it’s become much more. There’s a nascent shift from free-to-air broadcast to paid media and streaming. It’s quite a scrum!

More S&P Global Content:

For S&P Global Subscribers:

Credits:

  • Host/Author: Eric Hanselman
  • Guests: Richard Berndes
  • Producer/Editor: Adam Kovalsky
  • Published With Assistance From: Sophie Carr, Feranmi Adeoshun, Kyra Smith
  continue reading

102 episodes

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