Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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The Rebranding Journey with James Dismond
MP3•Episode home
Manage episode 486442411 series 1090970
Content provided by Next in Nonprofits. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Next in Nonprofits or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
James Dismond, CEO of Mirasol Health chats with host KD Bauer about a 2-year rebranding journey the organization recently undertook. James shares insights in how the organization collaborated across teams, stakeholders, and community to identify where audiences' perceptions and experiences misaligned with elements of the 40-year old brand. From surveys to focus groups, James shares how his team worked to develop a new brand (values, mission, vision, imagery) that elevates the legacy and history of the organization, while at the same time connecting with a deep level with its staff, and leading to an increase in patients and clearer understanding of services. While sometimes happens (especially when 2 marketing nerds enter the same podcast), some terminology is thrown around. Below is a list of terms (and samples) that might be relevant to organizations considering a brand refresh.
…
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- SWOT Analysis of your Current Brand (James recommends keeping this on a wall during the process!)
- Brand Recall / Recognition
- Brand Analysis
- Brand Guide (Sample: Mirasol's OFFICIAL New Brand Guide!)
Listen now by clicking the player above, download the file for later here, or subscribe to the podcast on your phone for automatic updates. Get more details on how to subscribe on our podcast page.
103 episodes
MP3•Episode home
Manage episode 486442411 series 1090970
Content provided by Next in Nonprofits. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Next in Nonprofits or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
James Dismond, CEO of Mirasol Health chats with host KD Bauer about a 2-year rebranding journey the organization recently undertook. James shares insights in how the organization collaborated across teams, stakeholders, and community to identify where audiences' perceptions and experiences misaligned with elements of the 40-year old brand. From surveys to focus groups, James shares how his team worked to develop a new brand (values, mission, vision, imagery) that elevates the legacy and history of the organization, while at the same time connecting with a deep level with its staff, and leading to an increase in patients and clearer understanding of services. While sometimes happens (especially when 2 marketing nerds enter the same podcast), some terminology is thrown around. Below is a list of terms (and samples) that might be relevant to organizations considering a brand refresh.
…
continue reading
- SWOT Analysis of your Current Brand (James recommends keeping this on a wall during the process!)
- Brand Recall / Recognition
- Brand Analysis
- Brand Guide (Sample: Mirasol's OFFICIAL New Brand Guide!)
Listen now by clicking the player above, download the file for later here, or subscribe to the podcast on your phone for automatic updates. Get more details on how to subscribe on our podcast page.
103 episodes
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