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Data enrichment with Todd Baylis

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Manage episode 494598784 series 1090970
Content provided by Next in Nonprofits. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Next in Nonprofits or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Todd Baylis is the Chief Customer Officer of Bloomerang, a data management system designed to "manage your entire constituent ecosystem, including donors, volunteers, sponsors, grant givers, and more. Your result: higher fundraising revenue and less donor attrition. "

Todd joins host Steve Boland to talk about encouraging your audiences (supporters, first-time donors, recurring donors...) to share more information with your charity to improve your connections and outcomes. Todd talks about how much information to ask for at the outset, a willingness to come back to audiences and request more information over time, communications preferences, and much more. Todd emphasizes the maxim that "if it's not in the database, it didn't happen" - meaning an emphasis on recording interactions with community (phone calls, personal meetings, handwritten notes) in a data tool allows a better connection over time.

  continue reading

103 episodes

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Data enrichment with Todd Baylis

Next in Nonprofits

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Manage episode 494598784 series 1090970
Content provided by Next in Nonprofits. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Next in Nonprofits or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Todd Baylis is the Chief Customer Officer of Bloomerang, a data management system designed to "manage your entire constituent ecosystem, including donors, volunteers, sponsors, grant givers, and more. Your result: higher fundraising revenue and less donor attrition. "

Todd joins host Steve Boland to talk about encouraging your audiences (supporters, first-time donors, recurring donors...) to share more information with your charity to improve your connections and outcomes. Todd talks about how much information to ask for at the outset, a willingness to come back to audiences and request more information over time, communications preferences, and much more. Todd emphasizes the maxim that "if it's not in the database, it didn't happen" - meaning an emphasis on recording interactions with community (phone calls, personal meetings, handwritten notes) in a data tool allows a better connection over time.

  continue reading

103 episodes

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