Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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What's It Like to Ride the YouTube Wave for Nearly 20 Years
Manage episode 509485898 series 2805892
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Next in Media talked to Michael Wayne, co-founder and CEO of Kin, about his nearly 20-year journey building a media company alongside YouTube's evolution. Wayne shared how his company navigated multiple business model shifts—from the MCN era to working with traditional celebrities on digital platforms, licensing content to streaming services and cable networks during the pandemic, and experimenting with FAST channels. The conversation explored the challenges of the changing creator economy, why YouTube is no longer the sole focus for content distribution, and how AI might transform storytelling and the media industry. Wayne also discussed his work with AI LA and his optimistic view on technology's potential to create new opportunities rather than just displacement.
Join us for this fascinating conversation about adapting to constant change in digital media.
🔖 Chapters:
00:00 - Introduction and Early Days: From Blogging to YouTube
04:40 - The Smosh Discovery and Early MCN Era
11:00 - The Funded Channels Project and Working with Traditional Celebrities
17:00 - The Pandemic Opportunity: Licensing to Streaming and Cable
19:44 - The FAST Channel Experiment and Why They Shuttered It
23:12 - The Changing YouTube Landscape and Creator Economy Challenges
28:00 - Getting Involved in AI: From Paper Cup to AI LA
32:00 - AI Avatars and the Future of Lifestyle Content
34:00 - Hollywood's Challenges Beyond AI and Reasons for Optimism
💡 Takeaways:
🎬 Kin's core mission has always been creating and monetizing IP, even as distribution models constantly evolved over 18 years.
📺 The pandemic created unexpected opportunities to license YouTube content to streaming platforms and cable networks hungry for programming.
⚡ FAST channels require significant resources to operate successfully—licensing content proved more profitable for Kin than running their own channel.
📉 The middle class of YouTube creators faces more challenges post-COVID, with changing monetization models and the rise of short-form content.
🔄 YouTube is no longer the only starting point—many creators now build audiences on TikTok or Instagram before expanding to long-form platforms.
🤖 AI might impact lifestyle creators first through avatar technology, allowing fans to interact with AI versions of personalities like Gordon Ramsay.
🎯 The media industry is bifurcating: tech giants with massive resources on one end, the creator economy on the other, with traditional media in the middle facing consolidation.
💡 New technologies historically create more jobs than they eliminate—the key is being open to opportunities we can't yet imagine.
🎪 Working with traditional celebrities on YouTube required a true partnership model with shared equity, not traditional talent deals.
Follow Michael Wayne: https://linkedin.com/in/michael-wayne-kin
Kin Community: https://www.kincommunity.com
255 episodes
Share
Manage episode 509485898 series 2805892
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Next in Media talked to Michael Wayne, co-founder and CEO of Kin, about his nearly 20-year journey building a media company alongside YouTube's evolution. Wayne shared how his company navigated multiple business model shifts—from the MCN era to working with traditional celebrities on digital platforms, licensing content to streaming services and cable networks during the pandemic, and experimenting with FAST channels. The conversation explored the challenges of the changing creator economy, why YouTube is no longer the sole focus for content distribution, and how AI might transform storytelling and the media industry. Wayne also discussed his work with AI LA and his optimistic view on technology's potential to create new opportunities rather than just displacement.
Join us for this fascinating conversation about adapting to constant change in digital media.
🔖 Chapters:
00:00 - Introduction and Early Days: From Blogging to YouTube
04:40 - The Smosh Discovery and Early MCN Era
11:00 - The Funded Channels Project and Working with Traditional Celebrities
17:00 - The Pandemic Opportunity: Licensing to Streaming and Cable
19:44 - The FAST Channel Experiment and Why They Shuttered It
23:12 - The Changing YouTube Landscape and Creator Economy Challenges
28:00 - Getting Involved in AI: From Paper Cup to AI LA
32:00 - AI Avatars and the Future of Lifestyle Content
34:00 - Hollywood's Challenges Beyond AI and Reasons for Optimism
💡 Takeaways:
🎬 Kin's core mission has always been creating and monetizing IP, even as distribution models constantly evolved over 18 years.
📺 The pandemic created unexpected opportunities to license YouTube content to streaming platforms and cable networks hungry for programming.
⚡ FAST channels require significant resources to operate successfully—licensing content proved more profitable for Kin than running their own channel.
📉 The middle class of YouTube creators faces more challenges post-COVID, with changing monetization models and the rise of short-form content.
🔄 YouTube is no longer the only starting point—many creators now build audiences on TikTok or Instagram before expanding to long-form platforms.
🤖 AI might impact lifestyle creators first through avatar technology, allowing fans to interact with AI versions of personalities like Gordon Ramsay.
🎯 The media industry is bifurcating: tech giants with massive resources on one end, the creator economy on the other, with traditional media in the middle facing consolidation.
💡 New technologies historically create more jobs than they eliminate—the key is being open to opportunities we can't yet imagine.
🎪 Working with traditional celebrities on YouTube required a true partnership model with shared equity, not traditional talent deals.
Follow Michael Wayne: https://linkedin.com/in/michael-wayne-kin
Kin Community: https://www.kincommunity.com
255 episodes
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Similar to Next in Media
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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9k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
2k1k
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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continue reading
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