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Some AI Real Talk with Jellyfish

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Manage episode 468698221 series 2805892
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Next in Media spoke with Jeff Matisoff, Partner at Jellyfish, about how his company is trying to embrace AI-driven media buying, without giving up on branding or control. Jeff also discussed the current MMM renaissance and what's holding back some marketers from pushing out Gen AI creative faster.

🎙️ Top Takeaways:

Jellyfish’s Superpower: Global, Yet Nimble 🌍

Jellyfish operates in 50+ countries with 1,800 experts, combining enterprise-scale digital marketing with customized, agile solutions for brands.

Brand vs. Demand: Striking the Right Balance 🎯

With a shift toward performance-driven marketing, brands are asking, "How do we reintegrate brand building with direct response?" The answer? Full-funnel strategies.

MMM is Back—With AI 🔄

Marketing Mix Modeling (MMM) is making a huge comeback thanks to AI-powered analytics, offering faster, more accurate insights without reliance on cookies.

Retail Media & Walled Gardens: Friend or Foe? 🛒

Retail giants like Amazon, Walmart, and Target dominate ad spend, but brands must connect insights across Google, Meta, and beyond to avoid fragmentation.

AI-Powered Media Buying: The Rise of PMAX & A+ 🤖

Google’s Performance Max and Meta’s Advantage+ automate media buying, but human oversight is key. Marketers must balance automation with strategic control.

Creative AI: Pencil & The Future of Ad Testing ✍️

Jellyfish’s Pencil AI tool generates ads 66% faster, 53% cheaper, and 44% more effective, linking directly to ad accounts for pre-launch performance predictions.

CTV is Finally Killing Linear TV 📺

Streaming giants, live sports, and big cultural moments (Super Bowl, Oscars, etc.) are accelerating the shift to Connected TV (CTV), making it a must-buy for advertisers.

🎙 Guest: Jeff Matisoff
🎤 Host: Mike Shields
📺 Sponsor: ElementalTV
🎬 Producer: FEL Creative

  continue reading

250 episodes

Artwork
iconShare
 
Manage episode 468698221 series 2805892
Content provided by Shield Strategic and Mike Shields. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shield Strategic and Mike Shields or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Next in Media spoke with Jeff Matisoff, Partner at Jellyfish, about how his company is trying to embrace AI-driven media buying, without giving up on branding or control. Jeff also discussed the current MMM renaissance and what's holding back some marketers from pushing out Gen AI creative faster.

🎙️ Top Takeaways:

Jellyfish’s Superpower: Global, Yet Nimble 🌍

Jellyfish operates in 50+ countries with 1,800 experts, combining enterprise-scale digital marketing with customized, agile solutions for brands.

Brand vs. Demand: Striking the Right Balance 🎯

With a shift toward performance-driven marketing, brands are asking, "How do we reintegrate brand building with direct response?" The answer? Full-funnel strategies.

MMM is Back—With AI 🔄

Marketing Mix Modeling (MMM) is making a huge comeback thanks to AI-powered analytics, offering faster, more accurate insights without reliance on cookies.

Retail Media & Walled Gardens: Friend or Foe? 🛒

Retail giants like Amazon, Walmart, and Target dominate ad spend, but brands must connect insights across Google, Meta, and beyond to avoid fragmentation.

AI-Powered Media Buying: The Rise of PMAX & A+ 🤖

Google’s Performance Max and Meta’s Advantage+ automate media buying, but human oversight is key. Marketers must balance automation with strategic control.

Creative AI: Pencil & The Future of Ad Testing ✍️

Jellyfish’s Pencil AI tool generates ads 66% faster, 53% cheaper, and 44% more effective, linking directly to ad accounts for pre-launch performance predictions.

CTV is Finally Killing Linear TV 📺

Streaming giants, live sports, and big cultural moments (Super Bowl, Oscars, etc.) are accelerating the shift to Connected TV (CTV), making it a must-buy for advertisers.

🎙 Guest: Jeff Matisoff
🎤 Host: Mike Shields
📺 Sponsor: ElementalTV
🎬 Producer: FEL Creative

  continue reading

250 episodes

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