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Content provided by Bianca McKenzie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bianca McKenzie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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The Most Common Marketing Mistakes I See Course Creators Make (And How to Avoid Them)
Manage episode 506667513 series 2972120
Content provided by Bianca McKenzie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bianca McKenzie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
If you've ever created an online course and wondered why people aren't buying it, or launched to crickets despite having a decent following, this episode will save you months of frustration and probably thousands of dollars.
Most course creators fail not because their content isn't good enough, but because they get the marketing fundamentally wrong from day one. In this episode, I'm breaking down the 10 most common marketing mistakes I see course creators make—from the obvious ones that torpedo sales to the subtle ones that sabotage long-term success.
We'll cover everything from why you should sell your course before you create it, to the pricing mistake that's costing you sales, to why treating courses as "passive income" is actually killing your business growth.
Whether you're planning your first course or struggling to get consistent sales from an existing one, this episode will help you identify what might be holding you back and give you a clear roadmap for fixing it.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate
🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...
225 episodes
Share
Manage episode 506667513 series 2972120
Content provided by Bianca McKenzie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bianca McKenzie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
If you've ever created an online course and wondered why people aren't buying it, or launched to crickets despite having a decent following, this episode will save you months of frustration and probably thousands of dollars.
Most course creators fail not because their content isn't good enough, but because they get the marketing fundamentally wrong from day one. In this episode, I'm breaking down the 10 most common marketing mistakes I see course creators make—from the obvious ones that torpedo sales to the subtle ones that sabotage long-term success.
We'll cover everything from why you should sell your course before you create it, to the pricing mistake that's costing you sales, to why treating courses as "passive income" is actually killing your business growth.
Whether you're planning your first course or struggling to get consistent sales from an existing one, this episode will help you identify what might be holding you back and give you a clear roadmap for fixing it.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie
Work with me:
🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate
🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...
225 episodes
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Similar to New School of Marketing
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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continue reading
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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