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What Content Generates The Most Leads on LinkedIn?

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Manage episode 517492193 series 2738655
Content provided by Scott Aaron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Aaron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The Best Kind of Content on LinkedIn is the Kind That Starts Conversations....

Most people post on LinkedIn hoping someone will see it.

But the real power of LinkedIn content isn’t visibility, it’s connection.

If your content doesn’t give you a reason to message someone, you’re leaving leads on the table.

That’s why the best content to create isn’t random tips or inspiration; it’s content that permits you to start a conversation.

Here are three of my favorite types:

✅ LinkedIn Polls — You can message everyone who votes.

Ask a strategic question and open a genuine dialogue with your voters.

🎥 LinkedIn Live Trainings or Events — You can give a direct call-to-action in real time.

Say things like, “Type me in the comments if you’d like the free guide” or “Drop yes if you’d like to attend my next workshop.”

📰 LinkedIn Newsletters — You can message every subscriber.

Use it to ask what topics they want next, or simply let them know you’re available to help.

Each of these formats does one thing better than any other:

They help you build relationships that lead to revenue.

Because at the end of the day, content doesn’t generate leads, conversations do.

Don't forget to register for our FREE LinkedIn Content Creation Workshop called "The Experts Edge" here:

https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

  continue reading

770 episodes

Artwork
iconShare
 
Manage episode 517492193 series 2738655
Content provided by Scott Aaron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Aaron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The Best Kind of Content on LinkedIn is the Kind That Starts Conversations....

Most people post on LinkedIn hoping someone will see it.

But the real power of LinkedIn content isn’t visibility, it’s connection.

If your content doesn’t give you a reason to message someone, you’re leaving leads on the table.

That’s why the best content to create isn’t random tips or inspiration; it’s content that permits you to start a conversation.

Here are three of my favorite types:

✅ LinkedIn Polls — You can message everyone who votes.

Ask a strategic question and open a genuine dialogue with your voters.

🎥 LinkedIn Live Trainings or Events — You can give a direct call-to-action in real time.

Say things like, “Type me in the comments if you’d like the free guide” or “Drop yes if you’d like to attend my next workshop.”

📰 LinkedIn Newsletters — You can message every subscriber.

Use it to ask what topics they want next, or simply let them know you’re available to help.

Each of these formats does one thing better than any other:

They help you build relationships that lead to revenue.

Because at the end of the day, content doesn’t generate leads, conversations do.

Don't forget to register for our FREE LinkedIn Content Creation Workshop called "The Experts Edge" here:

https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

  continue reading

770 episodes

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