About Stacey Brown Randall: Stacey Brown Randall is the author of the new book, The Referable Client Experience, the award-winning book, Generating Business Referrals Without Asking, and the host of the Roadmap to Referrals podcast. Stacey teaches business owners how to generate referrals naturally...without manipulating, incentivizing, or even asking. She has been featured in national publications like Entrepreneur magazine, Investor's Business Daily, Forbes, and more. She received her Master’s in Organizational Communication and is married with three kids.

In this episode, Ryan and Stacey Brown Randall discuss:

• The evolution of building a sustainable business through referral-based growth
• Redefining what a “referral” actually means in business development
• The psychology and science behind why people refer others
• Implementing systems and strategies to create consistent, natural referrals

Key Takeaways:

• Referrals are most effective when they come naturally from authentic relationships built on trust and gratitude, rather than from tactics like asking, paying, or manipulating people into introductions, which often feel forced and damage credibility.
• A genuine referral only occurs when there is both a personal connection made by a trusted referral source and a specific, identified need in the prospect — without both, it’s merely word-of-mouth buzz, not a true referral.
• Referrals function as a distinct “third leg” of business development — separate from prospecting and marketing — because the focus is on nurturing relationships with referral sources rather than trying to directly sell to or attract prospects.
• The science behind referrals blends brain chemistry, trust psychology, and behavioral economics to show that consistent referrals come from making your referral sources feel valued and remembered, not from frequent contact or self-promotion.

"Referrals aren’t about you… It’s about your referral source helping somebody else who has a problem, and how they’re going to solve that problem is by referring them to you." — Stacey Brown Randall

Connect with Stacey Brown Randall:

Website: https://staceybrownrandall.com/

Book: The Referable Client Experience: https://referableclientexperience.com/

Show: Roadmap to Referrals: https://podcasts.apple.com/us/podcast/roadmap-to-referrals/id1405302350

LinkedIn: https://www.linkedin.com/in/staceybrandall/

Schedule your free 1:1 Profit Breakthrough Session with Ryan here: https://go.oncehub.com/profit

Connect with Ryan Kimler:

Net Profit CFO Home Page: www.netprofitcfo.com

Email: [email protected]

Facebook: www.facebook.com/rkimler

LinkedIn: www.linkedin.com/in/ryankfinancialclarityllc/

LinkedIn NPC Company: https://www.linkedin.com/company/netprofitcfo/

LinkedIn FC Company: https://www.linkedin.com/company/financial-clarity-llc/

Show notes by Podcastologist Andy Santiago

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.