About Janet Falk: Janet Falk is a strategic communications professional with over 30 years of experience in public relations and marketing communications across law firms, financial services, businesses, and nonprofits. She helps attorneys, executives, and consultants gain media coverage, attract clients, and strengthen their professional visibility through targeted PR strategies. Known for her expertise in media relations, networking, and content marketing, Falk offers tailored guidance to position her clients as go-to industry sources for reporters and prospective clients alike. Based in New York City, she works with clients locally and globally, providing strategic consultations that guarantee actionable ideas for business growth.

In this episode, Ryan and Janet Falk discuss:

• The importance of public relations and strategic communication
• Networking and relationship building
• Maximizing digital presence for professional success
• Content creation and speaking engagements as marketing tools

Key Takeaways:

• Before engaging in PR or marketing activities, businesses must ensure their digital presence clearly establishes who they are, what they do, and why they are credible, using a professional photo, testimonials, case studies, and past speaking engagements.
• The ‘Marketing RBI’ framework provides a structured approach to business growth by focusing on five weekly activities—networking, speaking, writing, industry association involvement, and social media promotion—to maximize visibility and credibility.
• Consistently sharing past speaking engagements on LinkedIn and other platforms not only builds authority but also increases the likelihood of being invited to speak at future events, as organizations prefer speakers with a proven track record.
• Effective networking goes beyond just attending events; it involves actively connecting others with shared interests, which builds goodwill, strengthens relationships, and expands professional opportunities.

"Let's think about networking—getting on base—in the broader sense of not only going to an event and building your circle of contacts but also introducing your contacts to each other." — Janet Falk

Connect with Janet Falk:

Website: https://janetlfalk.com/

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/janetlfalk/

Schedule your free 1:1 Profit Breakthrough Session with Ryan here: https://go.oncehub.com/profit

Connect with Ryan Kimler:

Net Profit CFO Home Page: www.netprofitcfo.com

Email: [email protected]

Facebook: www.facebook.com/rkimler

LinkedIn: www.linkedin.com/in/ryankfinancialclarityllc/

LinkedIn NPC Company: https://www.linkedin.com/company/netprofitcfo/

LinkedIn FC Company: https://www.linkedin.com/company/financial-clarity-llc/

Show notes by Podcastologist Andy Santiago

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.